Who We Are
WellBase is an Australian health information service specialising in balanced nutrition, physical activity and healthy lifestyle education. We exist to provide trustworthy, objective guidance in a landscape where misleading health claims are widespread.
Our team includes professionals with verified qualifications in nutrition science, exercise physiology and health communication. We translate complex research into clear, practical information Australians can use to make informed decisions about their wellbeing.
Our Expertise
Content on WellBase is developed and reviewed by professionals holding:
- Accredited Practising Dietitian (APD) credentials — registered with Dietitians Australia, meeting ongoing professional development requirements
- Accredited Exercise Physiologist (AEP) credentials — registered with Exercise and Sports Science Australia (ESSA)
- Health communication experience — translating peer-reviewed research for general audiences while maintaining scientific accuracy
Our editorial process cross-references content with Australian Dietary Guidelines, Physical Activity and Sedentary Behaviour Guidelines, and peer-reviewed literature from recognised journals. We update content when significant new evidence is published.
Our Principles
Evidence Over Opinion
Every claim is grounded in published research or recognised guidelines. Where evidence is emerging, we say so explicitly.
Full Transparency
We distinguish consensus from emerging findings and practical suggestions. Limitations are openly acknowledged. No hidden agendas.
No Miracle Claims
We never promise guaranteed weight loss, muscle gain or specific outcomes. Results depend on many individual factors.
Commercial Independence
No undisclosed sponsorship, hidden advertising or product placement. Any commercial relationship is clearly disclosed.
Respectful Communication
No shame-based messaging, fear tactics or body-negative language. We inform and empower — not create anxiety.
Professional Referral
We consistently recommend consulting accredited dietitians, exercise physiologists or GPs before significant health changes.
Content Standards
- Accuracy: Supported by peer-reviewed evidence, government authorities, professional bodies.
- Clarity: Plain English for general Australian audiences. Technical terms defined.
- Balance: Multiple perspectives where debate exists; uncertainty highlighted.
- Currency: Periodic review; updates when evidence changes.
- Ethics: Meets Australian advertising standards and Google Ads policies — no misleading claims, deception or discrimination.
What We Are Not
- Not a medical service. We do not diagnose, treat or manage conditions.
- Not a replacement for consultation. We encourage consulting qualified practitioners.
- Not a product seller. No supplements, proprietary plans or programmes.
- Not pressure marketing. No countdown timers, fake scarcity or manipulative tactics.
Contact
Questions or consultation requests? Use our contact form. We respond within two business days.